FAQ For EXHIBITORS
1. HOW TO BECOME AN EXHIBITOR
2. READY-TO-USE AND CUSTOMISED STANDS
3. SIGNS AND TRUSSES
4. ADMINISTRATIVE INFORMATION
5 TECHNICAL INFORMATION
6 LOGISTICAL INFORMATION
7 MARKETING/COMMUNICATION
1. HOW TO BECOME AN EXHIBITOR
The show runs from Friday 3rd to Monday 6th October 2014 at the Milan Fair fairground, located in Rho (west of Milan), in Halls 2 and 4. Opening hours for exhibitors: from 09.30 to 18.30.
Italian and foreign producers and exclusive distributors from the following sectors are admitted to EXPOdetergo International:
* Machinery
* Consumer accessories and materials
* Self-service laundries
* Chemicals
* Textiles
* IT
* Services
* Franchising
DOES EXHIBITION SPACE COST?
You have to download and complete the application form from the exhibition website in the Exhibitor Menu section.
Alternatively, we suggest you contact the sales office:
* Gilda Ametrano – ph. +39 02 4997.6897 – e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
* Barbara Prati – ph. +39 024997.7129 – e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
The unfurnished area doesn’t include any kind of setting-up. The cost of unfurnished areas includes: technical assistance, general surveillance of the halls and fire-prevention services provided by Fiera Milano S.p.A., a mention in the general fair catalogue, 1 copy of the fair catalogue, badges for your staff, parking facilities within the fairground area.
The flat rate includes: installed power up to 10 kW, fire extinguishers, exemption from local advertising charges, exemption from copyright for installations subject to taxes, recording rights (excluding live performances) and basic cleaning services for the duration of the event.
If you want to book extra services, you can access the E-Service platform through the Reserved Area of the CRM.
The Customer Service (This email address is being protected from spambots. You need JavaScript enabled to view it.) is at your disposal if you require customized estimates.
The following services are included: floor-cleaning, cleaning of any components of the stand that require it, for example, fitted carpets (washing and stain-removing services for fitted carpets are not included), dusting of furniture on the stand (but not furniture on display), emptying of paper and waste bins.
The cleaning of furnishings, materials, equipment or products associated with the exhibition is not included.
Yes, through the E-Service platform in the special ENVIRONMENTAL SERVICES section.
Waste material can be disposed of by booking special waste-disposal bins (measuring 1.3 cubic meters) through the Environmental Services section of the E-Service platform.
The stand-holder must compile Form 3 (obtainable on the website), giving the details of the companies represented on the stand. The exhibitor who has hired the stand will be charged € 260,00 for each company represented on the stand.
No, people must register for the exhibition as individuals; multiple registrations are only possible for organizations which promote the sector, consortiums or groups of companies.
Only products specifically mentioned in the section regarding products in Appendix “C” may be exhibited. Only brand new machinery and materials straight from the factory can be exhibited.
2. READY-TO-USE AND CUSTOMISED STANDS
You can book a ready-to-use stand online through the E-Service platform, where you can also book any other furnishings or services you may require.
A ready-to-use stand comprises the walls, the floor, the furnishings and the power supply.
You can apply for a customized stand through Mauro Belluco ph. + 39 02 4997 6874 – mail: This email address is being protected from spambots. You need JavaScript enabled to view it. e Claudia Grasso ph. + 39 02 4997 6324 – mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
The cost is based on a quote. A quote can be obtained through Mauro Belluco ph:+ 39 02 4997 6874 – mail This email address is being protected from spambots. You need JavaScript enabled to view it. e Claudia Grasso ph:+ 39 02 4997 6324 – mail This email address is being protected from spambots. You need JavaScript enabled to view it..
3. SIGNS AND TRUSSES
With exclusive reference to signs and trusses, just send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. and ask for a technical plan. Once you have received the plan, draw the sign(s) or truss(es) you want on the plan and send it back to the Rigging Office, with details of the type of cable required, a description of the actual structure and the overall weight.
If you want a complete service, just send a design of the sign with the technical specifications (i.e. type of lighting required, effects to be achieved, budget etc.).
The maximum height permitted for fittings and advertising hoardings on the stand is 4.00 m.
Remember that trusses may only be fitted for technical reasons (for example, to support lighting or other systems of a technical nature). Attaching logos or signs of any kind to the trusses to is strictly forbidden.
(See Article 17 of the General Rules and Regulations of the Event)
The Rigging Office has good contacts with external suppliers and can satisfy any kind of request for lighting and other aerial structures.
Once a stand has been officially allocated, we can provide a quote. The processing can be carried out until the deadline for the official start of the rigging; after this deadline you will have to contact the Rigging Office so that the work being done inside the halls can be coordinated.
4. ADMINISTRATIVE INFORMATION
The deposit for participating in the event must be paid when you register and comprises:
* the registration fee of €650.00 + IVA
* a deposit of €70.00/m² to be paid by 31st March 2014 (the sum given is equivalent to the total of the two downpayments – Art. 10 of the General Rules and Regulations)
* a fee for registering any companies/brands represented on the stand (€260.00/each).
The balance of the registration fee must be paid by 30th September 2014.
The extra services requested online through the E-Service platform must be paid for by credit card or by bank draft when you apply for them. Consumer services (such as water, electricity, stand fitting and so on) must be paid before the end of the event. During EXPOdetergo International, every stand-holder will receive a statement listing all the services which have been requested and which still have to be paid.
No, insurance isn’t included in the application fee. The cost of insurance is €95,00 (plus VAT where applicable) and will be charged in the invoice of the balance for participating in the event.
Italian exhibitors are exempt from paying VAT if they send a Declaration of Intent when they register for the event. Foreign companies/bodies who send appropriate documentation (VAT number or the ID code and a document dating from the setting up of the company, e.g. a Certificate of Incorporation), which proves that the applicant is a company and not a private individual, will also be exempt from paying VAT.
This document, which applies only to Italian companies, can be completed by companies who sell goods or supply services to operators who do not have to pay VAT.
Companies which are exempt from paying VAT are the so-called ‘habitual exporters’, that is, companies which, in the previous solar year, or in the 12 months prior to the exhibition, have recorded exports and other associated operations amounting to more than 10% of the turnover of that period (for example, a company which, in 2011, had a turnover of €100,000 euro and exported goods worth more than €10,000).
If habitual exporters want to buy goods or services and avoid paying VAT, they must present a Declaration of Intent to the suppliers. In turn, the suppliers must pass on the details of the declaration to the tax authorities before the deadline for the next monthly or quarterly payment of VAT in which the transactions will be included, as a result of which VAT will not be charged.
The invoice for the deposit is issued when the application to participate in the event is received along with the deposit.
The invoice for the balance is issued when the applicant is notified that a stand has been allocated.
Invoices for extra services are issued when the services are paid for. Services which have not been paid prior to the event will be invoiced during the event. These invoices will be delivered to the stand together with a statement listing the services which still have to be paid.
5 TECHNICAL INFORMATION
The Reserved Area is an area created for each individual exhibitor. It becomes active within the CRM once the exhibition space has been allocated and the exhibitor has received official notification.
The Reserved Area contains all the information about the exhibitor (registration details, invoices relating to the exhibitor’s stand, notification of allocation of a stand, general correspondence). The Reserved Area can also be used to add data to the exhibition catalog, and to access the E-Service and the logistics platform.
It’s a platform where exhibitors can order and acquire extra services, such as fittings, furniture, parking, computer services, catering services etc.. It can also be used to access the logistics platform, view invoices and consult maps. For assistance please contact the Call Center +39 02 4997.6822 – e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..
The Technical Rules and Regulations of Fiera Milano S.p.A. contain all the information you need about the technical aspects of the Fiera Milano fairground and the standards and regulations that must be complied with when participating in the exhibition and setting up your exhibition space. It can be accessed from the Fieramilano website www.fieramilano.it in the section focusing on exhibitions in Italy:
- click on the event that interests you;
- click on the “Exhibitors - Technical Information” button and download the following files: “TECHNICAL REGULATIONS”, “RULES REGARDING SETTING UP AND BREAKDOWN”, “DECLARATION OF CORRECT ASSEMBLY” and “DECLARATION ABOUT THE PROPER USE OF MATERIALS”.
You can contact Customer Service EST on ph. +39 02 4997 7266/7348 - fax +39 024997.7074 - e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..
While the exhibition is still being set up you can go directly to the Customer Service Est office, located in Corso Italia Est.
The plans must be uploaded directly onto the Compulsory Documents section of the E-Service platform by 30th July 2014.
5.6 HOW CAN I APPLY FOR EXTRA SERVICES (FURNISHINGS FOR THE STAND, PARKING, PHONE LINES, CATERING ETC.)?
You can apply for extra services through the E-Service, through your own Reserved Area or contact the Customer Service directly at This email address is being protected from spambots. You need JavaScript enabled to view it..
Exhibitors who intend to hand out food and/or drinks free of charge must comply with the guidelines in the following document: "Segnalazione Certificata di Inizio Attività" (Certification of Beginning of an Activity) (Law No. 122/2010). Information about the procedures and the passes that outside catering companies need to enter the fair venue can be obtained directly from the Catering Business Unit of Fiera Milano S.p.A. - ph +39,02 4997.6794/6892 - fax +39 02 4997 6026 - e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..
To request a catering service on your stand, please apply to the Catering Business Unit of Fiera Milano S.p.A.: ph. +39 02 4997.6775/6365/7832 - Fax +39 02 4997.6026 - e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Compulsory documents are those relating to the setting up of the stand (for example, the certification guaranteeing the safety of the electrical system, the declaration confirming that classified materials have been used with due regard for fire-prevention regulations, the certification confirming that the stand has been set up safely, and documents relating to insurance, waste collection and disposal, and so on).
Electricity is not included and must be requested from the Customer Service Est (ph. +39 02 4997.7266 -7348 - fax +39 02 4997.7074 – e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..). At the same time, the exhibitor must also supply the certificate declaring that the electrical system on the stand complies with the standards laid down in Law No. 37 of 2008 and the company’s Certificate of Incorporation.
DUVRI stands for the Documento Unico di Valutazione del Rischio Interferente (Interference Risk Assessment Document), which is a special document drawn up by the employer of a company placing an order, and is included in the contract or sub-contract. The purpose of this document, described in Article 26 of Decree Law No. 81 of 2008, is to indicate the measures one intends to adopt in order to reduce or, if possible, eliminate sources of potential interference risk. The document is compulsory for every company participating in the exhibition. For further information, please write to This email address is being protected from spambots. You need JavaScript enabled to view it..
6 LOGISTICAL INFORMATION
The exhibition is open from 09.30 to 18.30.
Setting up is possible from 29th September until 2nd October 2014 and breakdown on 7th and 8th October 2014
On 6th October (after the exhibition has ended), exhibitors may remove anything from the stand that can be carried by hand. To view opening hours and access further information, please consult the circular about moving and dismantling stands in the exhibitor’s Reserved Area or directly on the Fiera Milano website www.fieramilano.it by clicking on the link for the event.
6.3 HOW CAN I ACCESS THE FAIR VENUE DURING THE SETTING UP/BREAKDOWN PROCESS BEFORE AND AFTER THE EVENT?
In the days before and after the event while the stands are being set up or broken down, exhibitors can access the fair venue using special credits that can be downloaded from the “Setting up logistics” link in the Reserved Area of the CRM.
Each exhibitor is entitled to a number of badges depending on the size of the stand, as follows:
* Stands with an area of up to 29 m²: 4 cards
* Stands with an area of between 30 and 99 m²: plus one more 1 card per every additional 10 m²
* Stands with an area of more than 100 m²: plus one more card per every additional 20 m²
Exhibitor cards can be collected from the offices of the Secretariat from the first day of setting up.
Each card can be used to enter the event three times a day.
No, the companies represented on stands are not entitled to request an exhibitor card. The companies represented only have the right to feature in the catalog.
Parking for cars is included in the registration fee. You will be sent a special circular explaining how this is organized and giving the car-park opening hours.
If you require additional passes for the car-park, please book them through the E-Service.
You can consult Expotrans S.r.l. – Strada statale Sempione, 33 - Fieramilano Rho-Pero Cargo 1 – ph:+39 02 36669600 – fax:+390245402024;e-mail:This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.; This email address is being protected from spambots. You need JavaScript enabled to view it.
You can consult Expotrans S.r.l. – Strada statale Sempione, 33 - Fieramilano Rho-Pero – Cargo 1 - ph +39 02 36669600 – fax + 39 0245402024 e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. - This email address is being protected from spambots. You need JavaScript enabled to view it.;This email address is being protected from spambots. You need JavaScript enabled to view it.
We suggest you contact the Ventana Group (www.ventanagroup.it) - ph +39 0245402049 – e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
7 MARKETING/COMMUNICATION
To book a conference room at the Centro Servizi (Services Centre), please contact Raffaella De Gaspari: e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it., mentioning the type of event you want to hold, the title of the event, and the name of the speaker and the abstract (in Italian and English). The exhibition organizer reserves the right to assess the content of the proposed conference and decide whether it is suitable.
The exhibition catalog will come online towards the end of July.
You can send all the information about your latest products straight to the Exhibition Press Office (Maria Grazia Scoppio, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.). The Press Office will then be entitled to use the material if it receives specific requests from the media.
During the exhibition, your press releases will be laid out in the EXPOdetergo International Press Room, if you supply 50 copies of them to the Press Office.
No kind of mobile advertising is allowed (e.g. distribution of leaflets/brochures) in the aisles or internal walkways of the Milan Fair venue. The direct selling and delivery of goods on the spot to the public is absolutely forbidden.
Audio broadcasts, amplification and advertising messages are all strictly forbidden. Audio-visual equipment may be used, provided this does not disturb the neighboring stands or any part of the exhibition (see Article 7). Organizing live entertainment and other performances on the stands is strictly forbidden (se Art. 29 of the General Rules and Regulations of EXPOdetergo International 2014).